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MarTech salary and career
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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
MarTech Salary and Career Survey: More promotions and more layoffs
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.
Marketing is hiring more freelancers. Should one of them be you?
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better.
Salary and Career: Kristin Carey on the benefits of doing some of everything
From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes.
Salary and Career: Kathleen Voboril can make martech sing
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
Diversity and inclusion in marketing
The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
MarTech Salary and Career: Monique Battiste on charging ahead
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
MarTech Salary and Career: Jennifer Luby on facing challenges
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
MarTech Salary and Career: Greg Morales on the joy of always learning
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Frequent promotions and salary increases contribute to thriving martech careers
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Marketing technologists are well-rewarded
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
The 2023 Digital Marketing Salary Guide is here!
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Why you don’t need a CMO… yet
Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Diversity and inclusion in marketing
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
MarTech Salary and Career: Julia Monahan gets the data to support the hunch
"I love marketing because I really feel it’s the pulse of the customer experience."
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career: Anson Li is moving fast
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
Good morning: Is the freelance life for you?
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Where are you getting your work done? Wednesday’s Daily Brief
Plus how to build your marketing team.
2021 U.S. digital marketing salary and job trends guide
How much should you earn — or pay? What does it take to get hired — or attract top candidates?
Women of Martech organization aims to lift the voices of women in our community
Kathy Bryan, president of Women of Martech, shares her goals for the newly launched professional trade organization.
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our industry.
Marketing salary survey 2019: Compensation trends in the U.S.
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international scale.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.
Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.